Read Chapter 789 of The Divorced Billionaire Heiress-By I Wanna Eat Meat
As soon as Eric left the Ferguson Villa, he went straight to the office. At the moment, Ferguson Corporation was wrapped up in the scandal, and those netizens’ remarks were relentless. Once again, they dug out all those things that the Fergusons did to Nicole and analyzed them. The netizens made it sound like what Ingrid did represent the attitude of the entire Ferguson Corporation with regards to interests.
When Eric liked Nicole, he was so humble that people mistakenly thought that he was deeply affectionate. As a result, Eric only added insult to injury and did not even cherish Nicole. Ferguson Corporation’s stocks fell so much that it was the most turbulent event of the year. However, everyone saw that Eric’s response on this matter was very slow. No one knew if it was intentional. The whole company was in a frenzy.
Only Eric was calm and steady. Ferguson Corporation’s response came only when the stock price was about to fall to the lowest value. They did not divert the netizens’ attention so that the netizens would ignore the scandal. Instead, Ferguson Corporation’s public relations department thought of another way.
Ferguson Corporation apologized to Nicole and the public on behalf of Ingrid Ferguson. Although Ferguson Corporation was unaware of the situation, they could not stay away from this matter because of Ingrid’s identity.
The public relations department put together the full story in chronological order without missing any details, then posted it online. They frankly admitted the Ferguson family’s fault for their lax discipline on Ingrid, then promised to compensate for all the losses proposed by Stanton Corporation.
After this news was sent out, it instantly caused a huge reaction. Generally, when such a high-profile company like Ferguson Corporation made mistakes, they would maintain their corporate image and would firmly deny their fault or ride out the wave and wait for things to gradually cool down.
Ferguson Corporation’s frank response left a good impression on everyone. This was how big companies should take responsibility for their actions.
Originally, everyone was criticizing Ferguson Corporation. However, the official social media executive of Ferguson Corporation was a guy who likes to act cute. He usually interacted with netizens in a joking tone. He even explained the official statement released one sentence at a time, as he was afraid that people would not understand or misinterpret it. It was a sincere apology that made people’s hearts go soft.
Ferguson Corporation finally managed to contact the head of the media platform that went “missing”, then suppressed the hype and traffic. They pushed the topic of discussion in a more positive direction. Slowly, everyone’s anger gradually subsided. In the second half of the night, Ferguson Corporation suddenly made a wave of advertising for Stanton Corporation’s new products that would soon be launched.
The social media executive’s humble gesture of asking for forgiveness was simply spot on. The competition and respect between companies were reflected through this series of operations. At the same time, Ferguson Corporation’s stock stopped its downward trend and was slowly rising. Ferguson Corporation’s step-by-step strategy was working well. By the next day, everyone was shocked to see that Ferguson Corporation occupied the top three positions of the trending topics.
[Ferguson Corporation advertising for Stanton Corporation and humbly begging for forgiveness looks like Eric Ferguson is trying to beg Nicole, right? These two major companies are so cute!] [It’s all that pampered rich b*tch Ingrid Ferguson’s fault! She’s so incompetent and jealous that Nicole is doing better than her. This time, she really caused huge trouble for her family!] [Full marks for the PR effect, but is Mr. Ferguson really that clueless?
The love life of affluent families is too complicated…” [Using Ferguson Corporation’s official social media accounts to promote Stanton Corporation’s new products really shows goodwill. No company will be so generous!]
[Ferguson Corporation’s stocks are going up again! I don’t have to jump off the building anymore!]
